Progressive Web Apps vs Native Apps: Which Is Right for Your Business

There are many options to consider when building an application for your business. Whether you’re considering Progressive Web Apps (PWAs) vs Native Apps, which is right for your business?

Progressive Web Apps

PWAs are essentially mobile applications built to run inside a web browser and are typically written in JavaScript, CSS, and HTML. Additionally, PWAs are easily accessible on any device via a browser, allowing for a broader reach among audiences. They are relatively inexpensive to build and do not require the development of separate apps for each platform, making them easily deployable and updated since it uses a single codebase. All updates to the PWA are also automatically made available to the user; gone are the days when a user would need to click a button to download or install updates to view the latest features. Ease of use and accessibility generally lead to higher usage of the app.

Another perk and also a hindrance for PWAs is discoverability. While PWAs are not submitted to the Apple or Google Play Store, they can still be optimized for SEO. Since it is published inside a web browser, you can use search engines to your advantage. Traditionally built by a progressive web app development company, PWAs are a powerful way to transform your business.

Native Mobile Apps

Native Apps are for your most loyal customers. They want the fastest, best experience with your brand possible.

If you are an e-commerce business, the Native app is for your frequent shoppers, who are repeat customers who come back often to shop with you. They are your biggest spenders, so they deserve the fastest experience possible, right? A native application would deliver the best user experience. Returning customers don’t want to log in every time to check out your latest launch. Loyal customers want their information saved, so checkout is easy. Additionally, they need the option to access the app in offline mode. The caveat to this is the installation process, which may deter the user. Downloading and using the app, compared to accessing the entire application via a link, can be cumbersome.

There is no reuse of the codebase when it comes to Native Apps. Native Apps must be written for IOS and Android devices which will increase development time and investment. Also important to remember when shipping updates as the two separate apps must be maintained and all must be approved under the Apple and Android stores.

Final Thoughts

When it comes to choosing between a PWA vs Native App, you should have both. Constructing a PWA can be more affordable, but the user experience, power, and credibility of Native Apps are essential to your brand’s success. And it shouldn’t be cost-prohibitive.

If you are looking to build an intelligent application to help your business grow, we’d love to hear from you.

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